What happens when cultural gravity collides with network effects, distribution platforms, and global attention?
Every once in a while, the internet produces a moment that redefines what scale looks like. Yesterday it was Taylor Swift and Travis Kelce’s engagement announcement. Within six hours, the post broke Instagram’s all-time record for reposts, surpassing one million. It also crossed 29 million likes before the day was over. These numbers are orders of magnitude that dwarf nearly every other event in the history of social media.
Scale isn’t a straight line.
It compounds.
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