Why you need to build the wrong company, date the wrong person, and take the wrong job.

We suck at knowing what we want. 
If you ask most people what they really want out of life, the answer is going to be shaped far more by their perception of what they should want than the reality of their interests and desires.

We want what we’re trained and conditioned to want. For some people, that’s been two cars, two kids and a picket fence. For other…